Branding Solutions
Ensure your brand receives the attention it deserves with our quick and dependable in-house branding solutions. With our skilled team and effective branding methods, we aim to make your branding experience as seamless as possible.
- Embroidery
What is Embroidery?
A design is stitched onto a material using a high-speed, computer-controlled sewing machine. Initially, the artwork must be “digitised,” which involves converting two-dimensional designs into stitches or thread. The digitiser recreates the artwork with stitches and then programs the sewing machine to execute a specific design in a particular color using a certain type of stitch. This process is referred to as digitising. Embroidery is often applied to logo patches, apparel, caps, or hats.
Preparing of Artwork
Preparing the artwork in order for it to be used for embroidery:
Any high-res image format
Digitised using Wilcom software package
Advantages
- Adds a more prestigious look to the garment
- Small quantities are often more cost-effective than Screen Printing
- The embroidery will not fade or wash away
- Certain items must be embroidered – some items cannot be screen printed (E.g. fleece, certain moisture management garments and synthetic garments)
Limitations
- Biggest embroidery 350 x 350 mm
- Size of the main embroidery
- Minimum height for text is 5mm
- Framing the embroidery (pockets on shirts)
- Embroidered above pocket (approx. 20/30mm from the pocket depending on the product)
- (Remove pocket, embroider pocket, then resew pocket)
- Long turn-around time for large orders
- Fine detail will not brand correctly
- Limited Thread colours
- Quality of embroidery will vary based on material of the product
- Drimac / 600D / Poly Cotton smallest – 4 mm
- Any stretch material no smaller than 7 / 8 mm
- Have a lookout for logos that are the same colour as the garment (it will not be visible unless requested)
- No embroidery with padding or insulation
- No embroidery over zips (inside / outside) or framing
Alternate Options
- Screen printing
- The badge that will be heat sealed to the bag but not permanent
Personalised Naming
- Individual names per item will cause longer turn-around times